About us

Hi, I’m Aneri, the founder of Aura by Anaya, and my journey to creating this brand is deeply personal. It’s a story of struggle, frustration, and ultimately, healing.

A few years ago, my life changed in ways I never expected. As a single mother, I was juggling endless responsibilities—managing my home, taking care of my child, and dealing with personal stress that felt all-consuming. I had always taken pride in my thick, healthy hair, but during this time, I started noticing subtle changes. My hair felt weaker, strands would fall out in the shower, and my once-full ponytail started thinning.

At first, I brushed it off, assuming it was temporary. But within months, my hair loss worsened. Every time I ran my fingers through my hair, clumps would come loose. My scalp became visible in places it never had before. I felt helpless, watching a part of myself fade away.

Determined to find a solution, I sought professional help. I visited multiple dermatologists and hair specialists, hoping for answers. I was prescribed medicated shampoos, topical treatments, and supplements, each promising to restore my hair. But nothing worked. Some treatments dried out my scalp, while others made my hair feel brittle. I even tried expensive salon treatments, but they only provided temporary relief.

I became emotionally drained. The stress of my personal life was already overwhelming, and the added anxiety of losing my hair only made things worse. I remember standing in front of the mirror one day, staring at the thinning patches, and breaking down in tears. I felt like I was losing a part of my identity.

That’s when I decided to take matters into my own hands. I turned to nature—the wisdom of traditional remedies, Ayurveda, and holistic healing. I spent months researching ancient hair care secrets, reading about herbs, oils, and natural treatments known to strengthen and regrow hair.

I started formulating my own blends using the purest, most potent ingredients—herbal infusions, cold-pressed oils, and nutrient-rich botanicals. I eliminated all chemical-laden products and committed to a completely natural hair care routine. Slowly, my hair responded. My scalp felt healthier, the excessive shedding stopped, and within just six months, I saw new baby hairs sprouting. My hair regained its thickness, strength, and vitality.

This experience was life-changing. It wasn’t just about hair regrowth—it was about self-care, healing, and rediscovering my confidence. I realized that so many others were struggling just like I had, searching for real, effective solutions. That’s when Aura by Anaya was born—a brand dedicated to providing 100% natural, chemical-free hair care solutions that truly work.

Every product in our collection is crafted with love, inspired by my personal journey, and rooted in the healing power of nature. I believe that everyone deserves healthy, strong, and beautiful hair—without compromising on purity.

If you’ve been struggling with hair fall, thinning, or scalp issues, I want you to know that you’re not alone. I’ve been there, and I’ve found a way forward. Aura by Anaya is my way of sharing that journey with you.

Welcome to Aura by Anaya—where nature meets nourishment, and self-care meets transformation.